PROFIT ANSWER · 26 BUSINESS TYPES
How much is a business worth with $100,000 profit?
If $100,000 is normalized seller’s discretionary earnings (SDE), the 26 reported U.S. business-type averages imply $174,000 to $487,000, with a $266,000 median indication.
FIRST: DEFINE “PROFIT”
Net profit is not automatically the number buyers multiply.
For an owner-operated business, buyers commonly use seller’s discretionary earnings: reported profit reconciled for one owner’s compensation and benefits, financing and non-cash expenses, and supportable one-time or non-operating items.
SAME SDE · DIFFERENT BUSINESS TYPES
The industry spread at $100K SDE.
These are category-level indications created by holding SDE constant and changing only the reported average cash-flow multiple.
Nail salons
1.74× average cash-flow multiple
Middle of the comparison
Not an industry-wide recommended multiple
Car washes
4.87× average cash-flow multiple
ALL 26 PUBLIC COMPARISONS
What $100,000 of SDE maps to by business type.
Sorted by implied value. Open a business type for its sale price, revenue, cash flow, multiple, and transaction-count context.
| Business type | Average SDE multiple | Implied value |
|---|---|---|
| Car washes | 4.87× | $487,000 |
| Laundromats & coin laundries | 3.70× | $370,000 |
| Websites & ecommerce businesses | 3.37× | $337,000 |
| Daycare & child care centers | 3.28× | $328,000 |
| IT & software service businesses | 3.22× | $322,000 |
| Home health care businesses | 3.00× | $300,000 |
| Trucking companies | 3.00× | $300,000 |
| Insurance agencies | 2.87× | $287,000 |
| Auto repair shops | 2.85× | $285,000 |
| HVAC businesses | 2.83× | $283,000 |
| Electrical & mechanical contractors | 2.77× | $277,000 |
| Dental practices | 2.75× | $275,000 |
| Property management businesses | 2.66× | $266,000 |
| Staffing agencies | 2.66× | $266,000 |
| Plumbing businesses | 2.61× | $261,000 |
| Gyms & fitness centers | 2.54× | $254,000 |
| Moving & shipping businesses | 2.52× | $252,000 |
| Landscaping & yard services | 2.49× | $249,000 |
| Pest control businesses | 2.46× | $246,000 |
| Accounting & tax practices | 2.27× | $227,000 |
| Coffee shops & cafes | 2.27× | $227,000 |
| Cleaning businesses | 2.25× | $225,000 |
| Restaurants | 2.18× | $218,000 |
| Hair salons & barbershops | 2.10× | $210,000 |
| Food trucks | 2.03× | $203,000 |
| Nail salons | 1.74× | $174,000 |
Calculation: $100,000 SDE × each business type’s reported average earnings multiple. Values are rounded to the nearest dollar.
WHAT CHANGES HERE
At $100K, owner dependence can matter as much as industry.
This is typically an owner-operated Main Street business. A buyer will test whether the reported earnings include a full owner benefit, whether another person can perform the owner’s work, and whether the customer base and systems transfer. The industry table is a market comparison—not a substitute for those company-specific checks.
TURN THE COMPARISON INTO YOUR VALUATION
Three checks before treating a benchmark as yours.
Normalize the earnings
Reconcile profit into supportable SDE. Separate recurring operations from personal, one-time, financing, and non-cash items.
Calculate SDEChoose the right market
SDE is most useful for owner-operated businesses. Management-run lower-middle-market companies are usually compared using adjusted EBITDA.
Compare company sizesApply company evidence
Use your actual growth, recurrence, customer mix, owner role, geography, and systems to move beyond a category average.
Start privatelyCOMPARE THE PROFIT LADDER
What another SDE amount maps to.
SOURCE CONTRACT
Public category averages. No private transaction exposed.
The Q3 2021–Q2 2026 average cash-flow multiples come from BizBuySell’s published industry benchmark table. We multiply each reported category average by the same SDE amount and keep the categories separate. This page does not publish any individual transaction, proprietary comparable, or contributor record.
COMMON QUESTIONS
$100K profit valuation, without the shortcut.
How much is a business worth with $100,000 in annual profit?
If $100,000 is normalized seller’s discretionary earnings (SDE), the 26 reported U.S. business-type averages imply $174,000 to $487,000, with a $266,000 median indication. That comparison applies only when “profit” has been normalized into SDE. It is not a company-specific appraisal or a prediction of sale proceeds.
Is net profit the same as SDE?
Usually not. SDE starts with reported profit, then may add back one owner’s compensation and benefits, interest, taxes, depreciation, amortization, and supportable one-time or non-operating expenses. Unsupported add-backs should not be included.
Why does the business type change the value so much?
Buyers pay different average multiples across industries because transferability, recurring revenue, equipment needs, regulation, customer concentration, growth, and owner dependence vary. The table holds SDE constant so that the reported industry multiple is the only changing input.
Is this the amount the seller takes home?
No. These are market indications before company-specific adjustments. Debt, cash, working capital, fees, taxes, seller financing, earnouts, and deal terms affect seller proceeds.